The Advertising Council INC
UEI JV39FYRGTSF3 · NY · SAM.gov record ↗
$11.0M
FY2025 obligations
11
Contract awards
Feb 13, 2020
First action
Sep 23, 2025
Latest action
Obligations by agency
- Department Of Transportation$8.7M
- Department Of Veterans Affairs$2.3M
- Executive Office Of The President$0
- Department Of Homeland Security$-1
Obligations by NAICS
Monthly obligations
Jan 25
Feb 25
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Contracts ending within 18 months (recompete watch)
| PIID | Description | Agency | NAICS | Obligated | Start | End |
|---|---|---|---|---|---|---|
| 36C10X23P0088 ↗ | THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR A LARGE-SCALE, FULLY INTEGRATED, DONATED MEDIA PUBLIC SERVICE CAMPAIGN THAT SUPPORTS SPP. | Department Of Veterans Affairs | 541810 | $2.3M | Sep 28, 2023 | Sep 27, 2026 |
| 693JJ922F00103N ↗ | TITLE: TEXTING AND DISTRACTED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING COUNCIL INC. | National Highway Traffic Safety Administration | 541810 | $1.8M | Aug 30, 2022 | Sep 29, 2026 |
| 693JJ922F00101N ↗ | TITLE - ALCOHOL-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN - EXERCISE OPTION | National Highway Traffic Safety Administration | 541810 | $1.2M | Aug 25, 2022 | Sep 29, 2027 |
| 693JJ922F00102N ↗ | TITLE: CHILD CAR SAFETY PUBLIC SERVICE ADVERTISING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING COUNCIL INC. | National Highway Traffic Safety Administration | 541810 | $2.0M | Sep 13, 2022 | Sep 29, 2027 |
| 693JJ922F00105N ↗ | CHANGE TO COR | National Highway Traffic Safety Administration | 541810 | $2.8M | Aug 30, 2022 | Sep 29, 2027 |
| 693JJ922F00104N ↗ | TITLE: DRUG-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN | National Highway Traffic Safety Administration | 541810 | $900K | Sep 16, 2022 | Sep 29, 2027 |
Largest awards
| PIID | Description | Agency | NAICS | Obligated | Start | End |
|---|---|---|---|---|---|---|
| 693JJ922F00105N ↗ | CHANGE TO COR | National Highway Traffic Safety Administration | 541810 | $2.8M | Aug 30, 2022 | Sep 29, 2027 |
| 36C10X23P0088 ↗ | THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR A LARGE-SCALE, FULLY INTEGRATED, DONATED MEDIA PUBLIC SERVICE CAMPAIGN THAT SUPPORTS SPP. | Department Of Veterans Affairs | 541810 | $2.3M | Sep 28, 2023 | Sep 27, 2026 |
| 693JJ922F00102N ↗ | TITLE: CHILD CAR SAFETY PUBLIC SERVICE ADVERTISING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING COUNCIL INC. | National Highway Traffic Safety Administration | 541810 | $2.0M | Sep 13, 2022 | Sep 29, 2027 |
| 693JJ922F00103N ↗ | TITLE: TEXTING AND DISTRACTED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING COUNCIL INC. | National Highway Traffic Safety Administration | 541810 | $1.8M | Aug 30, 2022 | Sep 29, 2026 |
| 693JJ922F00101N ↗ | TITLE - ALCOHOL-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN - EXERCISE OPTION | National Highway Traffic Safety Administration | 541810 | $1.2M | Aug 25, 2022 | Sep 29, 2027 |
| 693JJ922F00104N ↗ | TITLE: DRUG-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN | National Highway Traffic Safety Administration | 541810 | $900K | Sep 16, 2022 | Sep 29, 2027 |
| 11316022A0009EOP ↗ | MEDIA CAMPAIGN | Executive Office Of The President | 541810 | $0 | Sep 22, 2022 | — |
| 70FA4024C00000001 ↗ | THE PURPOSE OF THIS MODIFICATION IS TO TERMINATE IN FULL FOR CONVENIENCE THE REMAINING PART OF THE PERIOD OF PERFORMANCE FOR THIS CONTRACT. THIS CONTRACT WAS FOR ADVERTISING SERVICES. | Federal Emergency Management Agency | 541810 | $0 | Feb 27, 2024 | Feb 17, 2025 |
| 693JJ922D000020 ↗ | TITLE: OBTAIN MEDIA SERVICES FOR TRAFFIC SAFETY PUBLIC SERVICE CAMPAIGNS DESCRIPTION: PROCURE MEDIA SERVICES TO SUPPORT ALCOHOL- IMPAIRED DRIVING, DRUG-IMPAIRED DRIVING, DISTRACTED DRIVING, CHILD PASSENGER SAFETY, AND TWEEN DRIVING SAFETY S | National Highway Traffic Safety Administration | 541810 | $0 | Aug 5, 2022 | — |
| 70FA4020A00000002 ↗ | THE PURPOSE OF THIS MODIFICATION IS TO TERMINATE IN FULL FOR CONVENIENCE THE REMAINING PART OF THE PERIOD OF PERFORMANCE FOR THIS BPA. THIS WAS FOR ADVERTISING SUPPORT. | Federal Emergency Management Agency | 541810 | $0 | Feb 13, 2020 | — |
| 70FA4020F00000026 ↗ | TO DE-OBLIGATE EXCESS FUNDS. | Federal Emergency Management Agency | 541810 | $-1 | Mar 2, 2020 | Feb 26, 2023 |