Young & Rubicam LLC

UEI M837GULLR4W8 · NY · subsidiary of Wpp Plc · SAM.gov record ↗

$170.5M

FY2025 obligations

Contract awards

May 19, 2021

First action

Jun 15, 2026

Latest action

Obligations by agency

Department Of Defense$170.5M
General Services Administration$0

Obligations by NAICS

541810 · Advertising Agencies$170.5M

Monthly obligations

Oct 24

Nov 24

Dec 24

Jan 25

Feb 25

Mar 25

Apr 25

May 25

Jun 25

Jul 25

Aug 25

Sep 25

Oct 25

Nov 25

Dec 25

Jan 26

Feb 26

Mar 26

Apr 26

May 26

Jun 26

Largest awards

N0018925FZ047 ↗$29.0M
OPT III SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY25 Q1 Q4
Ends
Oct 30, 2025
Started
Nov 13, 2024
Agency
Department Of The Navy
NAICS
541810
N0018926FZ007 ↗$20.0M
OPT IV SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY26 Q1 - Q2.
Ends
Mar 30, 2026
Started
Nov 14, 2025
Agency
Department Of The Navy
NAICS
541810
N0018925FZ408 ↗$19.2M
OPT IV SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY25 Q3 - Q4 FY25
Ends
Oct 30, 2025
Started
May 19, 2025
Agency
Department Of The Navy
NAICS
541810
N0018926FD011 ↗$16.5M
DIGITAL MEDIA AND INTERNET ADVERTISING SERVICES IN SUPPORT OF THE NAVY RECRUITING COMMAND (NRC), FY 26 Q3 - Q4
Ends
Jul 30, 2026
Started
Mar 25, 2026
Agency
Department Of The Navy
NAICS
541810
N0018926FZ139 ↗$12.5M
OPT IV SPACE CHARGES MEDIA PLACEMENT
Ends
Jun 29, 2026
Started
Feb 17, 2026
Agency
Department Of The Navy
NAICS
541810
N0018925FZ106 ↗$10.0M
OPT IV SPACE CHARGES MEDIA PLACEMENT FY 25 Q4 - FY26 Q1.
Ends
Dec 30, 2025
Started
Jun 15, 2025
Agency
Department Of The Navy
NAICS
541810
N0018925FZ146 ↗$8.0M
OPT III SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY25 Q3 - Q4 FY26 Q1
Ends
Dec 30, 2025
Started
Feb 3, 2025
Agency
Department Of The Navy
NAICS
541810
N0018925FZ116 ↗$6.5M
OPT IV BASIC ADVERTISING SERVICES Q4 FY25 Q1 FY26 UNDER LABOR CLIN 4001.
Ends
Nov 18, 2025
Started
Aug 19, 2025
Agency
Department Of The Navy
NAICS
541810
N0018925FZ199 ↗$6.4M
OPT IV SPACE CHARGES MEDIA PLACEMENT FY 25 Q4 - FY26 Q1.
Ends
Jan 29, 2026
Started
Aug 20, 2025
Agency
Department Of The Navy
NAICS
541810
N6671526F0015 ↗$4.9M
OPT IV BASIC ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM
Ends
May 18, 2026
Started
Feb 19, 2026
Agency
Department Of The Navy
NAICS
541810
N6671525F0007 ↗$4.3M
NAVY RECRUITING MARKETING AND ADVERTISING PROGRAM, OPT III BASIC ADVERTISING SERVICES (CLIN 3001)
Ends
May 18, 2025
Started
Feb 19, 2025
Agency
Department Of The Navy
NAICS
541810
N6671525F0041 ↗$4.0M
OPT IV FIELD EVENTS MARKETING IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM
Ends
Oct 22, 2025
Started
Jun 29, 2025
Agency
Department Of The Navy
NAICS
541810
N6671525F0009 ↗$4.0M
FIELD EVENTS MARKETING IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM
Ends
May 18, 2025
Started
Dec 19, 2024
Agency
Department Of The Navy
NAICS
541810
N6671526F0010 ↗$3.3M
OPT IV BASIC ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM.
Ends
Feb 18, 2026
Started
Dec 19, 2025
Agency
Department Of The Navy
NAICS
541810
N6671525F0011 ↗$3.2M
OPT III ADDITIONAL COMMERCIALS VIDEOS (CLIN 3008) IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM
Ends
May 18, 2025
Started
Jan 19, 2025
Agency
Department Of The Navy
NAICS
541810
N6671526F0007 ↗$2.8M
OPT IV FIELD EVENTS MARKETING IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM
Ends
Jan 23, 2026
Started
Oct 23, 2025
Agency
Department Of The Navy
NAICS
541810
N6671526F0022 ↗$2.2M
OPT IV FIELD EVENTS MARKETING ODES (CLIN 4005) IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM
Ends
Mar 14, 2026
Started
Jan 24, 2026
Agency
Department Of The Navy
NAICS
541810
N6671525F0002 ↗$2.2M
OPTION III FIELD EVENTS MARKETING, NAVY RECRUITING MARKETING AND ADVERTISING
Ends
Dec 18, 2024
Started
Sep 30, 2024
Agency
Department Of The Navy
NAICS
541810
N6671526F0028 ↗$1.7M
OPT IV FIELD EVENTS MARKETING ODES (CLIN 4005) IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM
Ends
May 18, 2026
Started
Mar 15, 2026
Agency
Department Of The Navy
NAICS
541810
N6671525F0034 ↗$1.4M
OPT IV FIELD EVENTS MARKETING ODES IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM
Ends
Jun 28, 2025
Started
May 19, 2025
Agency
Department Of The Navy
NAICS
541810
N0018925FZ154 ↗$1.3M
OPT III SPACE CHARGES MEDIA PLACEMENT - OOO BILLBOARD MEDIA ADDS FOR NTAGS ACTIVE DUTY AND RESERVE DUTY EFFORTS.
Ends
Aug 30, 2025
Started
Feb 6, 2025
Agency
Department Of The Navy
NAICS
541810
N6671525F0037 ↗$978K
OPT IV ADDITIONAL ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM
Ends
Sep 29, 2025
Started
May 31, 2025
Agency
Department Of The Navy
NAICS
541810
N6671525F0016 ↗$977K
OPT III ADDITIONAL ADVERTISING SERVICES (CLIN 3003) IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM
Ends
May 30, 2025
Started
Jan 31, 2025
Agency
Department Of The Navy
NAICS
541810
N6671526F0006 ↗$881K
OPT IV ADDITIONAL ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM
Ends
Jan 30, 2026
Started
Oct 20, 2025
Agency
Department Of The Navy
NAICS
541810
N6671525F0029 ↗$858K
OPT IV RECURRING WEB AND SYSTEM SUPPORT IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM
Ends
Oct 18, 2025
Started
May 19, 2025
Agency
Department Of The Navy
NAICS
541810

PIID	Description	Agency	NAICS	Obligated	Start	End
N0018925FZ047 ↗	OPT III SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY25 Q1 Q4	Department Of The Navy	541810	$29.0M	Nov 13, 2024	Oct 30, 2025
N0018926FZ007 ↗	OPT IV SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY26 Q1 - Q2.	Department Of The Navy	541810	$20.0M	Nov 14, 2025	Mar 30, 2026
N0018925FZ408 ↗	OPT IV SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY25 Q3 - Q4 FY25	Department Of The Navy	541810	$19.2M	May 19, 2025	Oct 30, 2025
N0018926FD011 ↗	DIGITAL MEDIA AND INTERNET ADVERTISING SERVICES IN SUPPORT OF THE NAVY RECRUITING COMMAND (NRC), FY 26 Q3 - Q4	Department Of The Navy	541810	$16.5M	Mar 25, 2026	Jul 30, 2026
N0018926FZ139 ↗	OPT IV SPACE CHARGES MEDIA PLACEMENT	Department Of The Navy	541810	$12.5M	Feb 17, 2026	Jun 29, 2026
N0018925FZ106 ↗	OPT IV SPACE CHARGES MEDIA PLACEMENT FY 25 Q4 - FY26 Q1.	Department Of The Navy	541810	$10.0M	Jun 15, 2025	Dec 30, 2025
N0018925FZ146 ↗	OPT III SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY25 Q3 - Q4 FY26 Q1	Department Of The Navy	541810	$8.0M	Feb 3, 2025	Dec 30, 2025
N0018925FZ116 ↗	OPT IV BASIC ADVERTISING SERVICES Q4 FY25 Q1 FY26 UNDER LABOR CLIN 4001.	Department Of The Navy	541810	$6.5M	Aug 19, 2025	Nov 18, 2025
N0018925FZ199 ↗	OPT IV SPACE CHARGES MEDIA PLACEMENT FY 25 Q4 - FY26 Q1.	Department Of The Navy	541810	$6.4M	Aug 20, 2025	Jan 29, 2026
N6671526F0015 ↗	OPT IV BASIC ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM	Department Of The Navy	541810	$4.9M	Feb 19, 2026	May 18, 2026
N6671525F0007 ↗	NAVY RECRUITING MARKETING AND ADVERTISING PROGRAM, OPT III BASIC ADVERTISING SERVICES (CLIN 3001)	Department Of The Navy	541810	$4.3M	Feb 19, 2025	May 18, 2025
N6671525F0041 ↗	OPT IV FIELD EVENTS MARKETING IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM	Department Of The Navy	541810	$4.0M	Jun 29, 2025	Oct 22, 2025
N6671525F0009 ↗	FIELD EVENTS MARKETING IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM	Department Of The Navy	541810	$4.0M	Dec 19, 2024	May 18, 2025
N6671526F0010 ↗	OPT IV BASIC ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM.	Department Of The Navy	541810	$3.3M	Dec 19, 2025	Feb 18, 2026
N6671525F0011 ↗	OPT III ADDITIONAL COMMERCIALS VIDEOS (CLIN 3008) IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM	Department Of The Navy	541810	$3.2M	Jan 19, 2025	May 18, 2025
N6671526F0007 ↗	OPT IV FIELD EVENTS MARKETING IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM	Department Of The Navy	541810	$2.8M	Oct 23, 2025	Jan 23, 2026
N6671526F0022 ↗	OPT IV FIELD EVENTS MARKETING ODES (CLIN 4005) IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM	Department Of The Navy	541810	$2.2M	Jan 24, 2026	Mar 14, 2026
N6671525F0002 ↗	OPTION III FIELD EVENTS MARKETING, NAVY RECRUITING MARKETING AND ADVERTISING	Department Of The Navy	541810	$2.2M	Sep 30, 2024	Dec 18, 2024
N6671526F0028 ↗	OPT IV FIELD EVENTS MARKETING ODES (CLIN 4005) IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM	Department Of The Navy	541810	$1.7M	Mar 15, 2026	May 18, 2026
N6671525F0034 ↗	OPT IV FIELD EVENTS MARKETING ODES IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM	Department Of The Navy	541810	$1.4M	May 19, 2025	Jun 28, 2025
N0018925FZ154 ↗	OPT III SPACE CHARGES MEDIA PLACEMENT - OOO BILLBOARD MEDIA ADDS FOR NTAGS ACTIVE DUTY AND RESERVE DUTY EFFORTS.	Department Of The Navy	541810	$1.3M	Feb 6, 2025	Aug 30, 2025
N6671525F0037 ↗	OPT IV ADDITIONAL ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM	Department Of The Navy	541810	$978K	May 31, 2025	Sep 29, 2025
N6671525F0016 ↗	OPT III ADDITIONAL ADVERTISING SERVICES (CLIN 3003) IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM	Department Of The Navy	541810	$977K	Jan 31, 2025	May 30, 2025
N6671526F0006 ↗	OPT IV ADDITIONAL ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM	Department Of The Navy	541810	$881K	Oct 20, 2025	Jan 30, 2026
N6671525F0029 ↗	OPT IV RECURRING WEB AND SYSTEM SUPPORT IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM	Department Of The Navy	541810	$858K	May 19, 2025	Oct 18, 2025